How we analyse your advertising campaigns
Transparent and objective process
Our methodology ensures you know how advertising effectiveness is assessed. Each step—from setting objectives to interpreting results—is designed to deliver actionable market insights. We value data quality, methodological clarity, and goal alignment for every client.
Our experienced analytics specialists
Meet the professionals bringing you trusted, actionable advertising analysis and support across Australia.
Jane Harper
Master of Applied Statistics University of Sydney
Market response modelling
Insight Metrics Group
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Jane is known for her expertise in market data modelling and clear analytics communication.
Phillip Singh
Bachelor of Business Analytics Melbourne University
Campaign trend analysis
SmartView Analytics
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Approach:
Key skills:
Phillip has a strong background in cross-industry campaign assessment and actionable report creation.
Lee Carter
Master of Information Systems Monash University
Ad response analytics
DataScope Market
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Methodologies:
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Lee excels at transforming complex data sets into actionable marketing insights for clients.
Sophie Lin
Bachelor of Statistics UNSW Sydney
Response tracking
MarketPulse Insights
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Sophie provides reliable, detailed reports for data-driven marketing decisions.
How we deliver our market analytics
Our structured process ensures transparency, objectivity, and practical outcomes for every advertising analysis project we undertake.
Define project and goals together
We work closely with you to clarify your business objectives so recommendations are relevant and targeted. This helps us establish a strong starting point for your analysis journey.
Understanding your unique needs helps us adapt our service and ensure insights apply directly to your business type and sector.
Collect and integrate campaign data
We bring together reliable, anonymised data from multiple sources: digital, print, and market feedback. Information is reviewed for accuracy and context.
Data is processed in compliance with Australian privacy regulations and our team only accesses what is required for each project.
Perform in-depth analytical review
Our experts use proven, transparent models to evaluate advertising impact and market response patterns. No untested methods are used.
We examine historical and real-time data to pinpoint trends, opportunities, and potential improvement areas.
Deliver insights and recommendations
Results are summarised in clear reports and visualisations. We provide additional context and support to help you take action confidently.
Our collaborative approach ensures recommendations are explained and ready for use without jargon or unnecessary complexity.
Service Comparison
Understand the differences between our analytics approach and that of others in Australia.
morivexalyn
Comprehensive ad analytics
Custom reporting formats
Reports tailored for relevance
Segment-based analysis
Audience trends revealed
Ongoing support
Post-analysis guidance
Privacy focused methods
Data handled confidentially
MarketVision
Standard market review
Custom reporting formats
Reports tailored for relevance
Segment-based analysis
Audience trends revealed
Ongoing support
Post-analysis guidance
Privacy focused methods
Data handled confidentially
AdGaze
Basic data snapshot
Custom reporting formats
Reports tailored for relevance
Segment-based analysis
Audience trends revealed
Ongoing support
Post-analysis guidance
Privacy focused methods
Data handled confidentially